Help ALA Law Firms Succeed

Don’t miss the opportunity to connect your business to ALA Members representing the Am Law 200, corporate counsel and government legal departments. Tailor your marketing message to decision-makers representing operations, administration, IT, HR, marketing and finance.

ALA is the undisputed leader for the business of law, focused on the delivery of cutting-edge management and leadership products and services to the global legal community. ALA was founded in 1971 to provide support to professionals involved in the management of law firms, corporate legal departments and government legal agencies.

ALA Membership By Law Firm Size


Valued ALA business partners gain access to:

  • ALA members representing 100 percent of the Am Law 200, corporate counsel and government legal departments
  • 80 percent of ALA members who are responsible for making the final purchasing decision for their law firm
  • 100 percent of ALA members who have buying influence
  • ALA members representing operations, administration, IT, HR, marketing and finance
  • ALA members looking to increase efficiency and profitability through the latest technologies
  • Key decision-makers for law firms

Become an ALA Insider and gain access to ALA member firms and exclusive resources.

ALA Insider

Develop deeper customer engagement with exclusive branding solutions to highlight your thought leadership and industry expertise.

Advertise in ALA’s only educational digital publication and reach 9,000 subscribers each month. Full-page, interactive and fractional ads sizes are available, allowing business partners to effectively target ALA members.

ALA Legal Management magazine

Legal Management magazine is published 10 times per year, and reports on topics within ALA’s five knowledge areas:

  • Legal Industry/Business Management
  • Human Resources Management
  • Financial Management
  • Communication and Organizational Management
  • Operations Management

Editorial content includes informative and educational articles on issues and trends of vital importance to law firm managers and principal administrators. Hot topics include technological innovations, human resources trends, marketing, financial planning, leadership issues and general business practices. In addition, ALA members are kept up-to-date with association and member news.

Legal Solutions Spotlight

Legal Solutions Spotlight

Join ALA’s Legal Solutions Spotlight inside selected issues of Legal Management magazine. Share how your products and services contribute to your customers’ law firm success.

E-newsletters offer the latest news, tips, tools and trends, and deliver your message to ALA’s highly engaged audience.

BOLD Bites

BOLD (Business of Law Discussions) Bites

BOLD (Business of Law Discussions) Bites is a weekly e-newsletter digest that discusses member news and updates and industry trends and innovations in legal management. Both members and business partners receive a comprehensive overview of what is happening at ALA and in the legal industry.

BOLD Bites is a monthly printed digest recapping association events and member news. The printed newsletter is complemented by the weekly e-newsletter

  • BOLD Bites Statistics (over 12 months)
  • Average Reach:11,500 members
  • Average Open Rate:29.73%
  • Average Banner Click-Through Rate:7%
  • BOLD Bites E-Newsletter
  • 2 sponsors per issue
  • 300 x 250, 72 dpi – jpg or gif
  • $1,595 per issue
  • BOLD Bites Print Mailed Newsletter
  • 1 sponsor per issue
  • 3.66 x 8.5 inch high res jpg, tiff or eps with outlined fonts (vertical image only)
  • $2,495 per issue
  • Just the Facts

    Just the Facts

    Just the Facts is a bimonthly, electronic communication that provides chapter leaders with important information relevant to their duties. In addition to chapter leaders, Just the Facts is distributed to ALA’s Board of Directors, Regional Representatives and is also archived at

    ALA has 97 chapters throughout the United States, Canada and Puerto Rico. Business partners have excellent opportunities to get in front of these chapters by advertising in Just the Facts. Build recognition in this e-newsletter to attract potential local and regional business.

  • Just the Facts Statistics (over 12 months)
  • Average Reach:500.4 chapter executives
  • Average Open Rate:53.90%
  • Average Banner Click-Through Rate:13%
  • Just the Facts
  • 1 sponsor per issue
  • 145 x 115, 72 dpi – jpg or gif
  • $995 per issue
  • Legal Management Email Alert

    Legal Management Email Alert

    Legal Management magazine sends an email announcement each month when the issue goes live. It’s an excellent opportunity for business partner sponsorships to reach 9,000 subscribers at once.

  • Legal Management Email Alert Statistics (over 12 months)
  • Average Reach:9,300 subscribers
  • Average Open Rate:35%
  • Average Banner Click-Through Rate:7%
  • Legal Management Email Alert
  • 1 sponsor per issue
  • 560 x 90, 72 dpi – jpg or gif
  • $1,495 per issue
  • Enhance your marketing plan with monthly access to tens of thousands of legal management professionals. Website
  • Website Stats:
  • Average Monthly Visits36,324
  • Average Monthly Unique Visitors12,486
  • Average Monthly Page Views175,332
  • Pages Viewed Per Visit4.83
  • Average Visit Duration3 min, 49 sec
  • ALA Solutions Series Webcasts

    The ALA Solutions Series Webcasts provide unique subject matter expertise and business insights for law firms, and are free to register. Bring new ideas to the legal marketplace by sponsoring a custom webcast designed to showcase your organization’s best practices for law firm success.

    For more information about ALA Solutions Series webcasts, contact:
    Sean Soth
    667-206-4266 x1

    The ALA Legal Marketplace helps you connect your product and services to a qualified audience of legal professionals.

    ALA Legal Marketplace
    An independent audit indicates that 100 percent of ALA members have buying influence and 80% are responsible for making the final purchasing decision for their law firm or legal department.


    The Association of Legal Administrators (ALA) offers members exclusive services and discounts from nationally known companies in areas like security, technology consulting, office products and video conferencing.

    For more information about the ALA VIP program, contact:
    Robert Leighton
    667-206-4266 x2

    Have questions? Let's talk about the right program for your organization to reach the ALA audience.

    Sean Soth

    Sean Soth
    667-206-4266 x1

    Shah Faridi

    Shah Faridi
    667-206-4266 x4

    Robert Leighton

    Robert Leighton
    667-206-4266 x2
    ALA VIP Member Contact